Brothers Chip and Dan Heath published Made to Stick: Why Some Ideas Survive and Others Die, in 2007. Their idea premise is “stickiness” and it’s core values are below

  • Simple – find the core of any idea
  • Unexpected – grab people’s attention by surprising them
  • Concrete – make sure an idea can be grasped and remembered later
  • Credible – give an idea believability
  • Emotional – help people see the importance of an idea
  • Stories – empower people to use an idea through narrative


CDH is a partner of Sage Intacct, a cloud accounting solution that inspires “stickiness”. Here’s a brief on how Sage Intacct can make a difference in your business

  • Simple – Sage Intacct is configuration based, not scripting dependent like some competitors, simplifying initial set-up
  • Unexpected – Sage Intacct has superior dashboard and KPI reporting, by role. Users can view via mobile device for faster, better decisions
  • Concrete – Sage Intacct has dimensional accounting, streamlining the chart of accounts design
  • Credible – Sage Intacct is the only cloud accounting solution endorsed by the American Institute of Certified Public Accountants (AICPA)
  • Emotional –  Sage Intacct is constantly innovating….4 new product releases/year to help and enhance the user experience
  • Stories – Sage Intacct empowers users by consolidating reporting, one system of record, and reducing dependence on Excel with it’s multiple versions of the truth