Brothers Chip and Dan Heath published Made to Stick: Why Some Ideas Survive and Others Die, in 2007. Their idea premise is “stickiness” and it’s core values are below
- Simple – find the core of any idea
- Unexpected – grab people’s attention by surprising them
- Concrete – make sure an idea can be grasped and remembered later
- Credible – give an idea believability
- Emotional – help people see the importance of an idea
- Stories – empower people to use an idea through narrative
CDH is a partner of Sage Intacct, a cloud accounting solution that inspires “stickiness”. Here’s a brief on how Sage Intacct can make a difference in your business
- Simple – Sage Intacct is configuration based, not scripting dependent like some competitors, simplifying initial set-up
- Unexpected – Sage Intacct has superior dashboard and KPI reporting, by role. Users can view via mobile device for faster, better decisions
- Concrete – Sage Intacct has dimensional accounting, streamlining the chart of accounts design
- Credible – Sage Intacct is the only cloud accounting solution endorsed by the American Institute of Certified Public Accountants (AICPA)
- Emotional – Sage Intacct is constantly innovating….4 new product releases/year to help and enhance the user experience
- Stories – Sage Intacct empowers users by consolidating reporting, one system of record, and reducing dependence on Excel with it’s multiple versions of the truth